The Yokal Agency
Building TYA Campaigns.
Enter The Yokal Agency →Yokal Operators
Join our cohort and become a Yokal Operator.
Explore Yokal Operators →Yokal DMAs
Get Your School Sports Data, Rankings and Shows.
Enter Yokal DMAs →Yokal Measurement
The Yokal Score
Nielsen Ratings. Comscore Rankings. The Yokal Score.
A campaign rating system for the modern local sports attention economy.
Yokal campaigns are designed to deliver within a $20–$25 CPM range.
The Yokal Score measures sports attention via DMA. The Yokal Agency activates it.