Yokal Sports

School Sports — Built DMA by DMA.

Build With Yokal Sports.

Yokal Measurement

The Yokal Score

Nielsen Ratings. Comscore Ratings. The Yokal Score.

A campaign rating for the sports attention economy.

Built by Yokal Sports through our regional creator and athlete/NIL network, the Yokal Score measures the attention and media value delivered by a campaign.

Yokal campaigns are designed to deliver within a $20–$25 CPM range.

The Yokal Score measures the attention. The Yokal Agency activates it. We drive the audience. You close the sale.